Published Oct 17, 2019Vancouver songwriting vet Frazey Ford is returning with her first new material in five years, and it comes as a protest song today called "The Kids Are Having None of It" in honour of Greta Thunberg's #FridaysForFuture.
Of the track, Ford offered the following statement:
This song came out of a desire to envision change as though it has already happened and to champion the incredible movements that we're seeing right now. Beyond our collective fear and anger about what is and isn't happening, to create an image of the wave of change that most of us would like to see. The cast of the video are all close friends, moms and neighbourhood kids that my son grew up with. We had a beautiful day, being together. I think the love of community, real relationships, and the willingness to include the experiences of others is the real basis of activism.
The video's director, Brian Lye also offered a statement about the meaning of all the protest signs featured in the video.
"One of my main goals was to put the youth we worked with in control of the messaging that appears in the video," he explained. "We asked them, 'what is important to you and what do you want to amplify out into the world through this music video?' My favourite section is the montage where they hold up their responses. Messages such as — Decolonize Now, Consent, Protect Trans Youth, and Smash the Patriarchy."
"The Kids Are Having None of It" marks Ford's first release since 2014's Indian Ocean.
Watch the video below, while the song will hit streaming services tomorrow (October 18).